Seo Specialist

Software IT Solution is embarking on a strategic digital agenda aimed at transforming the way we engage with guests throughout their travel experience. We see digital technologies as powerful tools to help millions of guests plan their travel, enjoy their stay, and keep connected post stay. The Specialist, Search Engine Optimization (SEO) will work closely with the team to help develop, implement and manage SEO strategies on behalf of Hotel IT’s customer brands. This role requires experience implementing successful SEO tactics and reporting results in addition to familiarity with organic search engine ranking and results pages for major search engines. A strong knowledge of localization (Local SEO) tactics is required to be successful within the role. The SEO specialist will work with vendors and internal partners to achieve the organization’s SEO goals.

Responsibilities

Conduct technical evaluations and develop SEO recommendations and action plans
Develop the plan to drive Local SEO
Manage the local listings for our portfolio of hotels and help the operations team and hotels with various Google, Bing Maps and citation issues

Project manage SEO action plans and ensure that deadlines and quality control standards are met by both internal teams and external vendors

Work closely with the content team to identify content gaps and opportunities and assist with executing content initiatives that will drive organic growth

Analyze and measure organic performance and adjust strategy accordingly

Be an integral part in standardizing SEO reporting and making it available to all levels of the organization

Serve as an internal SEO subject matter expert by educating colleagues on organic search and its importance and promoting ways to keep SEO visible across the organization
Stay up-to-date with the latest trends and changes with SEO, the SERPs and digital marketing as a whole